Top 5 Social Apps in Oceania Q2 2021: Performance Analysis

In the second quarter of 2021, the top 5 social apps in Oceania exhibited diverse trends in downloads, revenue, and active users. Here’s a detailed analysis of their performance.

Bigo Live - Live Streaming App from Bigo Technology Pte. Ltd. saw its weekly revenue fluctuate, starting at around $197K at the end of March and peaking at approximately $196K by the end of May. Weekly downloads showed a mild downward trend in April, reaching a low of 7.9K, but recovered to about 10.5K by the end of June. Active users remained relatively stable, hovering around 88K throughout the quarter.

Facebook from Meta Platforms, Inc. experienced consistent weekly revenue, ranging from $58K to $69K. Weekly downloads fluctuated between 52K and 62K, with a peak in mid-April. The app maintained a robust active user base, consistently engaging over 22M users weekly.

TikTok from TikTok Pte. Ltd. demonstrated a significant increase in weekly revenue, starting at $42K in late March and reaching around $118K by the end of June. Downloads were relatively steady, averaging around 57K to 65K per week. Active users showed a positive trend, growing from approximately 6.6M to 7.2M over the quarter.

Grindr - Gay Dating & Chat from Grindr LLC maintained stable weekly revenue, fluctuating between $44K and $59K. Downloads remained steady, with numbers ranging from 2.3K to 2.7K per week. Active users saw minor variations, generally staying around 42K to 46K throughout the quarter.

SKOUT - Meet, Chat, Go Live from Skout Inc. saw its weekly revenue trend upwards, beginning at $12K in late March and peaking at about $24K in early June. Downloads remained relatively low but stable, ranging from 1K to 1.4K weekly. Active users hovered around 13.7K, showing slight fluctuations.

For more insights and detailed data on app performance, visit Sensor Tower.